Blog #3:McDonald's TV commercial : Morning McDonald, fresh muffin -fresh morning ver.- (Mayuko Kengaku)

 I chose a McDonald's TV commercial.
 Needless to say, McDonald is a famous fast food restaurant in the world. Actually, there are many kinds of burgers that suit each countries culture. In Japan, 朝マック(morning McDonald) is very popular for all generations. 朝マック is for breakfast so it is available until 10:30 am.  A commercial that I chose is about a new fresh muffin for 朝マック.

 The theme of this commercial is word "fresh", which is included in  name of the  product . The story is very simple: Man washes his face in the morning and gets ready for work. And then he goes McDonald to eat a fresh muffin for breakfast. He smiles at a girl who sits next to him and eats a fresh muffin after he bites a fresh muffin. Fresh tomatos and cabbages appear while he washes his face.
Color that is mainly used in commercial is white and also water appears many times with vegetables , which gives us fresh image.  I think that it is good ad for 朝マック because people want to eat healthy and fresh things in the morning.
Therefore, the commercial shows man's daily routine in the morning. People do not have enough time in the morning so McDonald is perfect for  busy morning.
Overall, this commercial is very affective. The commercial gives you fresh morning image by showing clear water, fresh vegetables, and white color. In addition, water sound makes people feel fresh. People can know salling point of the product easily by watching the commercial which is ony 15 seconds. And in the end of the commercial, narrator says 今だけ！It means that the product is limited eddition so people can buy it only this time. Japanese people like new and limited thing so I think the commercial has big impact on people.

Blog#3 Bourbon, Fettuccine Gummy (Eikou)

Hello, everybody! This is Eikou. Today, I am going to tell you about a commercial which I chose. What I chose is Fettuccine gummy, and the company of this product is Bourbon. Before we start, please watch the commercial.

  What happens in CM are first of all, the product appears, and then a popular actress Tsubasa Honda(本田翼) is walking from the left to right. As she walks, three words, “Wow”, “Fun” and “Happy” created by the product (probably) comes up. Secondly, she accidently bumps into a robot. Since she has fun eating the product, she hugs it. Finally the slogan “楽しいグミでいこう” which means Let’s go with happy gummies appears.
  In this CM, vivid colours are used and I think colour usage is very effective because it gives audience a cheerful and positive images. In addition using various vivid colours have a big impact that audience will most likely remember it for a long time, or maybe they will recall it when they see it in the store.

  I think this CM is very successful because of a song and an actress. The song used in CM is pop tune, so that it makes us feel tatally happy and like we are dancing. In addition to this, the actress is the key to succeed the CM. She is now getting more famous and more famous that almost everybody knows or at least recognises her. Therefore, some people might watch the CM just to see her, and even if they see it just for her, they will probably have the idea of the product. Moreover, some big fan of her will purchase it.  

Blog#3 Honda and the information about 残クレ(Minori Tango)

I chose a TV commercial of Honda cars. It does not talk about the products, but it is about the Honda`s new commercial of 残クレ(zankure). First of all, please watch the commercial below.

 

残クレ　is a short word for 残価設定型クレジット(zanka setteigata credit), and it is a kind of credit system that Honda has started. When you buy a new Honda car on 残クレ, you do not have to pay a deposit which is normally necessary for a normal credit service. Moreover, you can decide how much you are going to pay for the car each month, and nce you decide it, it will not change until you finish the payment. At the beginning of the commercial, a young man seems to have an interest in cars, but thinks that this is not a chance for him, because he does not think he can afford it. He also mentioned he needs a lot of things which such as clothes, cellphones and so on. Then a mini car of Honda comes to him, and explains about 残クレ. When he heard about it, he seemed to be surprised that he might be able to buy a new car by himself, and seems to be relieved to know that. At the end of the commercial, he said 一番近くのホンダのお店に行けばいいんだ！(All you have to do is go to the closest Honda cars store!) I think this commercial is successful, because the young man(神木隆之介, Kamiki Ryunosuke) is an actor who has started acting since his early age, and is very well known among young generations, therefore this commercial can have a huge influence on young people to think if such a young man ( 神木隆之介) will be able to afford a car with the Honda`s new service, I may be able to afford it by myself! Moreover, the light music and white color behind the commercial makes people feel fun and brings us expectation that we can do something we thought we could hardly do before. In this commercial, even young people can buy a new car.

Blog #3: Frisk (Koichi)

I chose Frisk as the product I'm interested in. The name of the company which made the product is also Frisk. First of all, please watch the TV commercial. Please watch the third one, 「スッキリズム　いつでもどこでも」篇.   In this CM, there appear some people having frisk. They look annoyed, or they feel stresses; for example, a woman is involved in a traffic jam. During their tough time, they have frisk. We also hear a song, which tells us that what problems the people have. It helps us to guess they are irritated. As you can see, every person have frisk easily in this CM. The selling point is that you can feel refreshed easily however you're busy if you have frisk. I think this CM is really successful because we can image the good point of having frisk. Moreover, the song works effectively. It is easy to remeber because the lyrics are simple and the rhythm is good.

Blog #3: TOSHIBA and LED light (yuna Kahara)

Hi, this is Yuna.

The name of the company is Toshiba. The product which is shown in here is LED light. I chose it because I almost cried when I saw it on TV for the first time. Then I searched it on the Internet.

　　　　　　　　　　　　　　Short video of the advertisement.

 

 

 

 The strong point of the product is that we can use it for 10 years.

Though it may more expensive than other lights, it is worth buying because we can use it for 10 years.

 

  It is a story about one person from a child to get married and make her new family. In the middle of the story, she has both difficulties and happiness; passed an entrance exam for high school, had quarrels with her family, dating with her boyfriend. The light turned off for the first time after she got married and had a child. Lights have grown up with her. It shows how long ten years are and how important role it plays. Lights are not only a material, it also live with us. That’s why Toshiba has people to bring light in this advertisement I think.

 

 

 The woman is ordinary person. Music used there is not so loud and we can focus on the story. 

 

 I think this commercial is almost successful, excepting the advertisement is too long. And it is hard to know the product till the end of the commercial. But I like the way it expresses.  I started to feel lights familiar to me. And we can also feel warm-hearted person around us through this commercial.

 

 

 

Blog #3: P&G Japan's Febreze (Minami)

Hello, this is Minami.

The name of the product which I chose is Febreze for car. This is produced by P&G Japan.

It starts with a woman going into a car. The woman seems to be a mother of three brothers and to have a husband. When she opens a door, remaining smell of foods that her husband and sons had eaten spread and make her face distort. Her word "(nioiha shikkari) kokoni iru" means that smell of foods is difficult to remove. She sets up Febreze for a car. Then clean air comes out, and on the contrary, smell disappears together with vision of her husband and sons eating foods.

At that moment, music and colors have big effects. For as music, a minor melody turns into major melody at that moment. Also, clean blue color defeats dirty color. These changes indicate that uncomfortable air in the car turn into fresh one. These ways of expressing the change help viewers understand the effect of this product easily.

In addition, the phrase "kurumaniha kurumano Febreze" makes viewers know the product. Since Febreze for car is rare product, this announcement would have influence on selling this Febreze. The message also recommends people to get a suitable product for each use.

Furthermore, this commercial is one of the Febreze commercial series. In every commercial, a family consisted by a father, a mother and three sons appears. They seem to get along well with each other and be happy though they have some troubles related to smell, so they give good images to audience. The good images may make people buy the product.

In conclusion, I think that this advertisement is successful for selling the product due to the effects of the music, colors, words and characters. All these elements give a positive image and express the merit of this product: be effective against smell inthe car. I really want to buy one.