I chose Frisk as the product I'm interested in. The name of the company which made the product is also Frisk. First of all, please watch the TV commercial. Please watch the third one, 「スッキリズム いつでもどこでも」篇. In this CM, there appear some people having frisk. They look annoyed, or they feel stresses; for example, a woman is involved in a traffic jam. During their tough time, they have frisk. We also hear a song, which tells us that what problems the people have. It helps us to guess they are irritated. As you can see, every person have frisk easily in this CM. The selling point is that you can feel refreshed easily however you're busy if you have frisk. I think this CM is really successful because we can image the good point of having frisk. Moreover, the song works effectively. It is easy to remeber because the lyrics are simple and the rhythm is good.

Hi, this is Ms. MacGregor. I can't access the CM at the above link. Please write the Japanese words in romaji and explain in English. As I didn't see the CM, can you tell me if the people become calm and relaxed after they eat Frisk? I don't quite follow. Are the people famous or regular people like you and me?
ReplyDeleteHello, this is Koichi. Thank you for your comment.
DeleteAnyway, I'd like to answer your questions. The people appearing in the commercial are not famous like me, and after they eat Frisk, they look feel relaxed.
As I want you to watch the commercial, I put the URL below. If you have enough time, please copy it and paste it in the searching box. There are four types of commercial, and the commercial I mention is the third one.
http://www.frisk.jp/ad.html
Hello, this is Minami.
ReplyDeleteI enjoyed this commercial. I think that it is effective because it shows how easy it is to eat. They put Frisk into their mouths in a moment. Also, there appear various types of people who are irritated and we can empathy with at least one of them. I preferred Mintia to Frisk, but this commercial attracted me to the product.
Hello, this is Eikou.
ReplyDeleteIt was the first time for me to watch the commercial. I found it interesting because on the commercial, many people appeared in different situations but they all ate Frisks. There's another types of Frisk called Frisk NEO by the way. it tastes so much better than the original frisk even though it is expensive. you should try it sometime.