Hello, this is Minami.
The name of the product which I chose is Febreze for car. This is produced by P&G Japan.
It starts with a woman going into a car. The woman seems to be a mother of three brothers and to have a husband. When she opens a door, remaining smell of foods that her husband and sons had eaten spread and make her face distort. Her word "(nioiha shikkari) kokoni iru" means that smell of foods is difficult to remove. She sets up Febreze for a car. Then clean air comes out, and on the contrary, smell disappears together with vision of her husband and sons eating foods.
At that moment, music and colors have big effects. For as music, a minor melody turns into major melody at that moment. Also, clean blue color defeats dirty color. These changes indicate that uncomfortable air in the car turn into fresh one. These ways of expressing the change help viewers understand the effect of this product easily.
In addition, the phrase "kurumaniha kurumano Febreze" makes viewers know the product. Since Febreze for car is rare product, this announcement would have influence on selling this Febreze. The message also recommends people to get a suitable product for each use.
Furthermore, this commercial is one of the Febreze commercial series. In every commercial, a family consisted by a father, a mother and three sons appears. They seem to get along well with each other and be happy though they have some troubles related to smell, so they give good images to audience. The good images may make people buy the product.
In conclusion, I think that this advertisement is successful for selling the product due to the effects of the music, colors, words and characters. All these elements give a positive image and express the merit of this product: be effective against smell inthe car. I really want to buy one.
Hi, this is Ms. MacGregor. I agree this CM is effective, but for another reason: it shows how the product works. So I think this point makes it especially clever and effective - in just 15 seconds.
ReplyDeleteI love this commericial because story and how actors act are very funny and interesting! In addition, showing how the product works is effective way of add!
ReplyDeleteHello, this is Koichi.
ReplyDeleteI also think this TV commrcial is good. The ohrase used in it is really effective because most Japanese people may know the ordinal Febreze. The phrase helps us imagine what kind of the product is.