Blog#3 Bourbon, Fettuccine Gummy (Eikou)

Hello, everybody! This is Eikou. Today, I am going to tell you about a commercial which I chose. What I chose is Fettuccine gummy, and the company of this product is Bourbon. Before we start, please watch the commercial.

  What happens in CM are first of all, the product appears, and then a popular actress Tsubasa Honda(本田翼) is walking from the left to right. As she walks, three words, “Wow”, “Fun” and “Happy” created by the product (probably) comes up. Secondly, she accidently bumps into a robot. Since she has fun eating the product, she hugs it. Finally the slogan “楽しいグミでいこう” which means Let’s go with happy gummies appears.
  In this CM, vivid colours are used and I think colour usage is very effective because it gives audience a cheerful and positive images. In addition using various vivid colours have a big impact that audience will most likely remember it for a long time, or maybe they will recall it when they see it in the store.

  I think this CM is very successful because of a song and an actress. The song used in CM is pop tune, so that it makes us feel tatally happy and like we are dancing. In addition to this, the actress is the key to succeed the CM. She is now getting more famous and more famous that almost everybody knows or at least recognises her. Therefore, some people might watch the CM just to see her, and even if they see it just for her, they will probably have the idea of the product. Moreover, some big fan of her will purchase it.