Blog#3 Honda and the information about 残クレ(Minori Tango)

I chose a TV commercial of Honda cars. It does not talk about the products, but it is about the Honda`s new commercial of 残クレ(zankure). First of all, please watch the commercial below.

 

残クレ　is a short word for 残価設定型クレジット(zanka setteigata credit), and it is a kind of credit system that Honda has started. When you buy a new Honda car on 残クレ, you do not have to pay a deposit which is normally necessary for a normal credit service. Moreover, you can decide how much you are going to pay for the car each month, and nce you decide it, it will not change until you finish the payment. At the beginning of the commercial, a young man seems to have an interest in cars, but thinks that this is not a chance for him, because he does not think he can afford it. He also mentioned he needs a lot of things which such as clothes, cellphones and so on. Then a mini car of Honda comes to him, and explains about 残クレ. When he heard about it, he seemed to be surprised that he might be able to buy a new car by himself, and seems to be relieved to know that. At the end of the commercial, he said 一番近くのホンダのお店に行けばいいんだ！(All you have to do is go to the closest Honda cars store!) I think this commercial is successful, because the young man(神木隆之介, Kamiki Ryunosuke) is an actor who has started acting since his early age, and is very well known among young generations, therefore this commercial can have a huge influence on young people to think if such a young man ( 神木隆之介) will be able to afford a car with the Honda`s new service, I may be able to afford it by myself! Moreover, the light music and white color behind the commercial makes people feel fun and brings us expectation that we can do something we thought we could hardly do before. In this commercial, even young people can buy a new car.