Needless to say, McDonald is a famous fast food restaurant in the world. Actually, there are many kinds of burgers that suit each countries culture. In Japan, 朝マック(morning McDonald) is very popular for all generations. 朝マック is for breakfast so it is available until 10:30 am. A commercial that I chose is about a new fresh muffin for 朝マック.
The theme of this commercial is word "fresh", which is included in name of the product . The story is very simple: Man washes his face in the morning and gets ready for work. And then he goes McDonald to eat a fresh muffin for breakfast. He smiles at a girl who sits next to him and eats a fresh muffin after he bites a fresh muffin. Fresh tomatos and cabbages appear while he washes his face.
Color that is mainly used in commercial is white and also water appears many times with vegetables , which gives us fresh image. I think that it is good ad for 朝マック because people want to eat healthy and fresh things in the morning.
Therefore, the commercial shows man's daily routine in the morning. People do not have enough time in the morning so McDonald is perfect for busy morning.
Overall, this commercial is very affective. The commercial gives you fresh morning image by showing clear water, fresh vegetables, and white color. In addition, water sound makes people feel fresh. People can know salling point of the product easily by watching the commercial which is ony 15 seconds. And in the end of the commercial, narrator says 今だけ！It means that the product is limited eddition so people can buy it only this time. Japanese people like new and limited thing so I think the commercial has big impact on people.
Hi, this is Ms. MacGregor. I agree that this CM emphasises freshness. It also suggests people to eat something healthy in the morning, instead of something junky or sweet, or nothing at all. So this product is appealing to people to maintain good health by eating something fresh and healthy in the morning. However, we know that it is not really 100% true as McDonald's food is typically high in calories and not very healthy.
ReplyDeleteHello, this is Minami.
ReplyDeleteI also think that this commercial is effective because I rarely want to eat McDonald's hamburger usually, but this commercial made me want to eat this fresh muffin for morning. The word "fresh" is very effective. It is really comfortable to hear in this hot summer. I'd like to try one.
Hello, this is Eikou.
ReplyDeleteI actually have never seen this commercial before. However, it is very easy to understand what the product was because the commercial is very simple that it made feel like eating this fresh muffin for breakfast.
Hi, this is Minori.
ReplyDeleteI totally agree that this commercial is effective. The sound of a bite which the man made is also very effective to make people want it. As I know that MacDonal's offers food quickly, I think people may think 朝マック as a very good choice for busy morning.